Sony Bravia XR 65" Full Array LED X90L HDR 4K Smart TV | XR65X90LU

Amazing Brightness Piercing Contrast

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on Sony Full Array LED screen powered by Cognitive Processor XR.

Intense Contrast, Feel the Depth

Cognitive Processor XR controls the backlight of Sony Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.

Sound Harmonised Pictures Synchronised

Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action.

Game Time Be Invincible

Sony BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion.

Designed Slim: Machined in Metal

Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.[5]

Save Energy with BRAVIA XR

X90L series are up to 40% more energy efficient when watching HDR content compared to the main TV competitors in the market[6].

Crisp and Bright, Enhanced Full Array LED

Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR brings scenes vividly to life.

Contrast Intensified: Depth Amplified

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Extended Colour Volume, Now See Every Shade and Hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR, Sony Full Array LED with XR Triluminos Pro delivers natural shades in every detail.

Everything Upscaled Close to 4K Quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.[1]

Less Noise Less Blur: More Clarity in Every Picture

XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent Motion Processing for Fast-Moving, Blur-Free Scenes

By analysing motion across several frames, Cognitive Processor XR with XR Motion Clarity ensures fast-moving sports and action-packed movies stay smooth, bright and clear.

Studio Quality Entertainment, Just as the Creator Intended

Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in Studio Quality, Automatically Optimised

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.

Optimising Pictures for All Your Favourites

With BRAVIA CORE Calibrated Mode, all movies including IMAX Enhanced titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Every Picture, Optimised to Your Position in the Room

BRAVIA CAM detects the distance between you and your TV, then adjusts brightness for picture quality that's optimised to your position in the room.

Synchronised: Sound and Picture Harmony.

Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with more precise sound position.

What You Hear Matches What You See

With Acoustic Multi-Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.

All Your Entertainment Upscaled to 3D Surround Sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Sony BRAVIA XR TVs are also compatible with Dolby Atmos.

Clear Voice: Precise Dialogue

Voice Zoom 2 detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

Acoustic Center Sync

With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos experience by combining Sony SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

The Ideal Sound Experience from Anywhere

BRAVIA CAM tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV.

Hear Voices Clearly: No Matter where You are

Detecting your viewing distance, BRAVIA CAM adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.

Jaw-Dropping Graphics: Immersive Soundscapes: Game On

Be right at the heart of the action with BRAVIA XR. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

Perfect for PlayStation

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode

BRAVIA XR automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

One Place for All Your Game Settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Various Features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, Sony TVs give you smooth and clear movement for responsive gameplay.

What You Want to Watch All in One Place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Over 10,000 apps and games, Straight to Your TV

Bring the Cinematic Experience Home, Enjoy Movies Included with BRAVIA

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

Just Use Your Voice to Control Your TV with Help from Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.

Control Your Smart Home with Help from Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Connect with Your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

XChromecast Built-in

Stream from Your Device. Easily Cast Movies, Shows, Photos, and More from Your Phone Right to Your TV.

Compatible with Apple AirPlay

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Easy to Wipe,: Always Stays Clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, Sony remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control All your Devices with One Smart Remote

As simple as a single touch. All your connected devices can be controlled with Sony smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Ahandy Way to Control Your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

Camera Covered: Privacy Protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM to close the camera cover. Attaching and detaching BRAVIA CAM is so easy.

Designed with Eco-Friendly Features

BRAVIA combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.

Save Energy with BRAVIA XR

X90L series are up to 40% more energy efficient when watching HDR content compared to the main TV competitors in the market.

Optimising Brightness and Power Consumption

Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

Auto Power Saving

With BRAVIA CAM, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

All Your Eco in One Place

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Beautiful Design. Made Durable. With Less Virgin Plastic.

Sony-developed SORPLAS recycled plastics are used in sony TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What's more, Sony new packaging uses around 48% less plastic volume

Less Packaging. Less CO2

Sony new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.

One Slate Minimalist Immersive

Sony minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA, gives the TV an extremely slim, sophisticated look

Seamless Edge: Almost No Bezel

Designed in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.

Prestige 3-Way Stand, Stylish and Versatile

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Aluminium Slim Wedged Stand

The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.