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Sony Bravia XR 48" OLED A90K HDR 4K Smart TV | XR48A90KU

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Sony Bravia XR 48" OLED A90K HDR 4K Smart TV | XR48A90KU

Next Generation Picture and Sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR. Sony revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Exceptional Pure Blacks for Real-life Depth and Texture

Pairing Sony OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

Screen is the Speaker, Pictures and Sound in Harmony

Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.[12]

Hands-free Help from Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.[13], [14], [15], [16]

Renew, Recycle and Reduce, Designed for the Environment

Sony BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in Sony TVs and packaging. The A90K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Sony unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.[19], [20]

Pure Blacks for Real-life Depth and Texture

XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises Sony Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

A Wide Colour Spectrum for Real-world Shades and Hues

Powered by Sony Cognitive Processor XR, XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with Sony wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Recreating Lost Texture, All Your Content Upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Sony Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.[21]

Intelligent Motion Processing for Smooth, Fast-moving Action

Powered by Sony Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful Colours From Any Angle

Watching TV from the sides is now as satisfying as from the centre. Sony self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.

XR Sound: Screen is the Speaker, Sound Follows Pictures Precisely

Sound comes directly from the screen with Acoustic Surface Audio+. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.

All Your Entertainment Upscaled to 3D Surround Sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Sony BRAVIA XR TVs are also compatible with Dolby Atmos.

Best with Sony Audio

Paired with Sony audio equipment, Sony latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience. [22]

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos experience by combining Sony SRS-NS7 wearable speaker with BRAVIA XRT for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately). [23]

Voice Zoom 2 Enhances Voices for Clearer Dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

Gaming Features: Compact Tv for Gaming, Immersive Picture and Sound

The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience. [24] [25]

4K/120fps

With HDMI 2.1, you get up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games. Enjoy ultra-smooth gaming with 8.5ms input lag and dedicated Game Mode. [26]

Auto Low Latency Mode (ALLM)

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay - vital for fast-moving, high-intensity games.

Variable Refresh Rate (VRR)

With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

Supreme Pictures and Sound, Whatever the Environment

Sit back and enjoy an enthralling viewing experience. Sony unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Step up to Even Better Viewing, Optimised with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.[27]

Discover New Ways to Enjoy TV with BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls and other new experiences waiting to be explored. [28],[27], [29]

Smart TV Features: What You Want to Watch, All in One Place

Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. [13], [14], [15]

Easily Control your Smart Home

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google. [15], [16]

Supersize your Smartphone Favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen. [30], [31]

Simple Remote: Simple and Premium Remote, Easy to Use Even in Darkness

We've completely redesigned Sony remote for effortless control of your TV, day or night.Sony new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too. [32]

Easily Find your Lost Remote with Your Voice

Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it. [33]

Easy to Wipe, Always Stays Clean

Designed with a flush surface featuring lower buttons and a special polyurethane coating, Sony remote is easy to wipe [34] and keep clean. All buttons are specially coated with antibacterial material. [35], [32]

Control All Your Devices with One Smart Remote

All your connected devices can be controlled with Sony smart remote. One button access to video on demand services brings shows and movies into your room in seconds. [32], [36]

Design: Versatile One Slate Design Immerses You in the Action

Sony minimalist One Slate design with Metal Flush Surface immerses you in your favourite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.

Actual look may differ depending on TV size.

Easily Adjustable Premium Stand for Desktops

A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop. [37]

Metal Flush Surface for Immersive Viewing

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it..

Aluminium Centre Plate, Luxurious Look and Feel

Sony metal finish stand has been designed to perfectly match the TV and harmonise with your room and décor.

Even More Studio Quality Entertainment, as the Creator Intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits. [38], [39], [40]

  • Creator Calibrated Mode
  • Imax Enhanced
  • Dolby Vision
  • Calman Ready
Watch Netflix in Studio Quality, Automatically Optimised

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions. [41], [42], [43]

4K OLED

Whatever you're watching, you'll see it upscaled close to 4K[18] quality thanks to Sony unique Cognitive Processor XR. You'll also enjoy striking contrast on Sony OLED screen that's expertly controlled by Sony unique technology to deliver real life depth and pure blacks in every scene.

XR OLED Contrast Pro

XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises Sony Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Sony BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture. [19]

Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.22

Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5 console’s initial setup. Your PS5 automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.21

3D Surround Upscaling

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Sony BRAVIA XR TVs are also compatible with Dolby Atmos.

Bluetooth Connectivity

Connect Bluetooth compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions. [25]

Ambient Optimization

Sit back and enjoy an enthralling viewing experience. Sony unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Acoustic Auto Calibration

No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Works with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more. [26]

Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask. [30]

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you. [27], [28], [29]

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started. [28], [ 31]

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

Works With Alexa

Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Works With Ok Google

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.

Works With Apple Airplay / Apple Homekit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast Built-In

Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.

Premium Designed Remote

Sony have completely redesigned Sony remote for effortless control of your TV, day or night. Sony new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Easy To Wipe

Designed with a flush surface featuring lower buttons and a special polyurethane coating, Sony remote is easy to wipe and keep clean.

Smart Remote

All your connected devices can be controlled with Sony smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

2-Way Multi-Position Stand

A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.

Metal Flush Surface

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

Living Décor

Sony Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Dolby Vision And Dolby Atmos

Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

Creator Calibrated Mode

Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.

Bravia Core

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.

Information On Security Updates

Where a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.

Perfect for PlayStation 5
Notes:

12. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

13. User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.

14. Hands Free feature availability depends on language and may need software update.

15. Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.

16. Google Assistant is not available in certain countries and languages. Availability of services varies by region, country and language.

17. “PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.

18. Horizon Forbidden West™: Releasing 02/18/2022. ©2021 Sony Interactive Entertainment Europe. Developed by Guerrilla. Horizon Forbidden West is a trademark of Sony Interactive Entertainment LLC.

19. The recycle rate refers to flame-retardant materials. The recyclable material used on the TV may differ depending on size. Recycling may not be available in all communities where product is sold.

20. SORPLAS supports recycling by incorporating waste optical discs, as well as post-consumer materials such as plastic water bottles, contributing to the protection of the environment and reduction in marine pollution.

21. Upscaled, simulated and enhanced 4K images will vary based on source content.

22. Acoustic Center Sync is compatible with Sony Soundbar HT-A7000/HT-A5000/HT-A3000 and Home Theater System HT-A9. Product availability varies by country or region.

23. Applicable headphones are WH-1000XM3, WF-1000XM3, WI-1000XM2, WH-1000XM4, WF-1000XM4, WH-XB900N, WH-XB700, WH-H810, WH-H910N, WF-C500, WH-XB910N.

24. Image retention may occur if images are displayed in the same location on the screen repeatedly or over extended periods of time.

25. Image

What's in The Box:
  • AC power cord
  • Batteries
  • Operating instructions
  • Remote control
  • Table top stand
  • Voice remote control
Product Features:
  • Ready for 360 spatial sound personalizer
  • Eco friendly
  • Remote control: IR remote;premium remote
  • TV system (digital cable): DVB-C
  • TV System (digital sat): DVB-S/S2
$1,493.41
Sony Bravia XR 48" OLED A90K HDR 4K Smart TV | XR48A90KU
$1,493.41

Product Information

Shipping & Returns

Description

Next Generation Picture and Sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR. Sony revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Exceptional Pure Blacks for Real-life Depth and Texture

Pairing Sony OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

Screen is the Speaker, Pictures and Sound in Harmony

Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.[12]

Hands-free Help from Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.[13], [14], [15], [16]

Renew, Recycle and Reduce, Designed for the Environment

Sony BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in Sony TVs and packaging. The A90K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Sony unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.[19], [20]

Pure Blacks for Real-life Depth and Texture

XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises Sony Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

A Wide Colour Spectrum for Real-world Shades and Hues

Powered by Sony Cognitive Processor XR, XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with Sony wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Recreating Lost Texture, All Your Content Upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Sony Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.[21]

Intelligent Motion Processing for Smooth, Fast-moving Action

Powered by Sony Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful Colours From Any Angle

Watching TV from the sides is now as satisfying as from the centre. Sony self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.

XR Sound: Screen is the Speaker, Sound Follows Pictures Precisely

Sound comes directly from the screen with Acoustic Surface Audio+. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.

All Your Entertainment Upscaled to 3D Surround Sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Sony BRAVIA XR TVs are also compatible with Dolby Atmos.

Best with Sony Audio

Paired with Sony audio equipment, Sony latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience. [22]

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos experience by combining Sony SRS-NS7 wearable speaker with BRAVIA XRT for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately). [23]

Voice Zoom 2 Enhances Voices for Clearer Dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

Gaming Features: Compact Tv for Gaming, Immersive Picture and Sound

The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience. [24] [25]

4K/120fps

With HDMI 2.1, you get up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games. Enjoy ultra-smooth gaming with 8.5ms input lag and dedicated Game Mode. [26]

Auto Low Latency Mode (ALLM)

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay - vital for fast-moving, high-intensity games.

Variable Refresh Rate (VRR)

With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

Supreme Pictures and Sound, Whatever the Environment

Sit back and enjoy an enthralling viewing experience. Sony unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Step up to Even Better Viewing, Optimised with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.[27]

Discover New Ways to Enjoy TV with BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls and other new experiences waiting to be explored. [28],[27], [29]

Smart TV Features: What You Want to Watch, All in One Place

Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. [13], [14], [15]

Easily Control your Smart Home

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google. [15], [16]

Supersize your Smartphone Favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen. [30], [31]

Simple Remote: Simple and Premium Remote, Easy to Use Even in Darkness

We've completely redesigned Sony remote for effortless control of your TV, day or night.Sony new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too. [32]

Easily Find your Lost Remote with Your Voice

Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it. [33]

Easy to Wipe, Always Stays Clean

Designed with a flush surface featuring lower buttons and a special polyurethane coating, Sony remote is easy to wipe [34] and keep clean. All buttons are specially coated with antibacterial material. [35], [32]

Control All Your Devices with One Smart Remote

All your connected devices can be controlled with Sony smart remote. One button access to video on demand services brings shows and movies into your room in seconds. [32], [36]

Design: Versatile One Slate Design Immerses You in the Action

Sony minimalist One Slate design with Metal Flush Surface immerses you in your favourite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.

Actual look may differ depending on TV size.

Easily Adjustable Premium Stand for Desktops

A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop. [37]

Metal Flush Surface for Immersive Viewing

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it..

Aluminium Centre Plate, Luxurious Look and Feel

Sony metal finish stand has been designed to perfectly match the TV and harmonise with your room and décor.

Even More Studio Quality Entertainment, as the Creator Intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits. [38], [39], [40]

  • Creator Calibrated Mode
  • Imax Enhanced
  • Dolby Vision
  • Calman Ready
Watch Netflix in Studio Quality, Automatically Optimised

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions. [41], [42], [43]

4K OLED

Whatever you're watching, you'll see it upscaled close to 4K[18] quality thanks to Sony unique Cognitive Processor XR. You'll also enjoy striking contrast on Sony OLED screen that's expertly controlled by Sony unique technology to deliver real life depth and pure blacks in every scene.

XR OLED Contrast Pro

XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises Sony Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Sony BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture. [19]

Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.22

Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5 console’s initial setup. Your PS5 automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.21

3D Surround Upscaling

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Sony BRAVIA XR TVs are also compatible with Dolby Atmos.

Bluetooth Connectivity

Connect Bluetooth compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions. [25]

Ambient Optimization

Sit back and enjoy an enthralling viewing experience. Sony unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Acoustic Auto Calibration

No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Works with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more. [26]

Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask. [30]

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you. [27], [28], [29]

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started. [28], [ 31]

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

Works With Alexa

Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Works With Ok Google

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.

Works With Apple Airplay / Apple Homekit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast Built-In

Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.

Premium Designed Remote

Sony have completely redesigned Sony remote for effortless control of your TV, day or night. Sony new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Easy To Wipe

Designed with a flush surface featuring lower buttons and a special polyurethane coating, Sony remote is easy to wipe and keep clean.

Smart Remote

All your connected devices can be controlled with Sony smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

2-Way Multi-Position Stand

A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.

Metal Flush Surface

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

Living Décor

Sony Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Dolby Vision And Dolby Atmos

Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

Creator Calibrated Mode

Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.

Bravia Core

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.

Information On Security Updates

Where a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.

Perfect for PlayStation 5
Notes:

12. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

13. User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.

14. Hands Free feature availability depends on language and may need software update.

15. Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.

16. Google Assistant is not available in certain countries and languages. Availability of services varies by region, country and language.

17. “PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.

18. Horizon Forbidden West™: Releasing 02/18/2022. ©2021 Sony Interactive Entertainment Europe. Developed by Guerrilla. Horizon Forbidden West is a trademark of Sony Interactive Entertainment LLC.

19. The recycle rate refers to flame-retardant materials. The recyclable material used on the TV may differ depending on size. Recycling may not be available in all communities where product is sold.

20. SORPLAS supports recycling by incorporating waste optical discs, as well as post-consumer materials such as plastic water bottles, contributing to the protection of the environment and reduction in marine pollution.

21. Upscaled, simulated and enhanced 4K images will vary based on source content.

22. Acoustic Center Sync is compatible with Sony Soundbar HT-A7000/HT-A5000/HT-A3000 and Home Theater System HT-A9. Product availability varies by country or region.

23. Applicable headphones are WH-1000XM3, WF-1000XM3, WI-1000XM2, WH-1000XM4, WF-1000XM4, WH-XB900N, WH-XB700, WH-H810, WH-H910N, WF-C500, WH-XB910N.

24. Image retention may occur if images are displayed in the same location on the screen repeatedly or over extended periods of time.

25. Image

What's in The Box:
  • AC power cord
  • Batteries
  • Operating instructions
  • Remote control
  • Table top stand
  • Voice remote control
Product Features:
  • Ready for 360 spatial sound personalizer
  • Eco friendly
  • Remote control: IR remote;premium remote
  • TV system (digital cable): DVB-C
  • TV System (digital sat): DVB-S/S2
Sony Bravia XR 48" OLED A90K HDR 4K Smart TV | XR48A90KU | Harvey Norma