Haier X Series 11kg Freestanding Washing Machine | HW110BD14397PG | Graphite

Continued Freshness for Up to 12 Hours After Every Cycle

Ultra Fresh Air keeps your fabrics free of odours and bacteria after the cycle has finished. This intelligent technology continuously draws fresh air into the machine at the end of the cycle, gently circulating within the drum before releasing it out again. This creates a fresh environment inside the drum for up to 12 hours, meaning your laundry won't smell damp or require another wash. And because Ultra Fresh Air continuously circulates your wet washing, it can help reduce moisture making drying much easier.

The Most Efficient and Sustainably Performing Washing Machine Ever From Haier

With built-in energy-saving features, this washing machine will keep your energy bills low while protecting the environment. It’s Haier most sustainable and efficient machine ever with an A-40% energy rating, saving you up to 40% on energy per year*.

*vs an equivalent A-rated 11kg model.

Super Silent Performance for Peaceful Living

Enjoy more peace and quiet at home with the Direct Motion Motor. Unlike standard motors, it doesn’t operate with a belt and pulley system. Instead, the motor is attached directly to the drum, significantly reducing noise, vibrations and energy consumption. Making it perfect for open plan living.

Smart Dosing

Upgrade to a intuitive laundry experience with Haier Smart Dosing system. This technology analyses the weight of your laundry to accurately dispense the ideal amounts of detergent and softener, ensuring that every load is meticulously measured and perfectly balanced for optimal cleaning results every time, saving up to 33 wash cycles annually in cleaning products

Laundry Days with a Personal Touch

Give your laundry the tailored treatment it deserves with Smart Cycle. AI automatically detects the size of the load and the type of fabrics you’re washing and adjusts the wash action, detergent dosage, water and energy consumption accordingly.

Hygiene You Can Trust

Enjoy intelligent self-cleaning from the inside out with Hygiene Pro technologies. A specially formulated Antibacterial Treatment protects the detergent drawer and door seal from mould and bacteria build-up, while the 90°C drum cleaning cycle deeply cleans to remove hidden grime. And for added reassurance, Smart Dual Spray jets automatically rinse away dirt and detergent residue after every cycle, keeping your machine clean and hygienic, wash after wash.

Refreshed, Professional Results at Home

Keep odours, fine dust and allergens at bay with the Refresh programme. Vapour technology combines warm air flow and soft micro-steam molecules with accurate temperature control, to permeate the fibres in your fabrics, leaving them clean, soft, and wrinkle-free.

Keeps Even Your Most Delicate Fabrics Looking as Good as New

This Haier's washing drum benefits from a surface designed to ensure that even your most delicate fabrics remain in perfect condition, no matter how many times you wash them. The special pillow-shaped pads mean your laundry slips gently over the surface as the drum spins, never catching the fabric and causing it to deteriorate in quality.